Message Zones

Select a zone to learn more

1 - Wall near merchandise
2 - Front windows
3 - Merchandise counters
4 - Way finders
5 - Cas wrap
6 - Floor clings
7 - Hi & bye

Zone 1: Wall Near Merchandise

Establishes importance to Sales People

Starts the Shopping Process

Gets Consumer to Ask

Signage Options:

Frames
Mounts
Gotcha
Vinyl


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Zone 2: Front Windows

Good for Informational, Aspirational or Motivational signage

First contact people have with the store

Should apply to the Two Second Rule for viewing

Signage Options:

Invisa-View
SELP
Gotcha
Vinyl
Lightbox


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Zone 3: Merchandise Corners

Easiest to get retailer to commit to

Easiest to be taken down

Can be hard to stand out

Signage Options:

KURVE
SELP


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Zone 4: Way Finders

Can be used to reinforce other zones

Helps people navigate through store

Mostly Short Term

Signage Options:

Gotcha
Vinyl


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Zone 5: Cash Wrap

Can be used to reinforce other zones

Good for legthy informational signage

Signage Options:

Frames
Mounts
Vinyl


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Zone 6: Floor

Branding in the Decompression Area (between inside and outside)

Should be kept clean

Augments the interior of the store

Signage Options:

Floor Graphic


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Zone 7: Hi & Bye

The First and Last impression of the store

Good for Directional and Informational signage

Should be updated often

Signage Options:

Snap Frame Stand
Banner Stands
Invisa-View
Vinyl


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