WHERE TO PLACE SIGNAGE
THE SCIENCE OF SIGNAGE
How to motivate consumers with in-store signage.
By reviewing the 7 zones listed below, you will understand what what signage works, where it works and what print media and hardware options that are appropriate for each zone.
MESSAGE ZONES KEY- CLICK FOR MORE INFO:
1 Wall Near Merchandise
2 Front Windows
3 Merchandise Counters
4 Sight Lines
5 Cash Wrap
6 Floor
7 Hi & Bye
ZONE 1 Wall Near Merchandise
Establishes importance to Sales People
Starts the Shopping Process
Gets Consumer to Ask
SIGNAGE OPTIONS:
Wall Frames
Gotcha
Vinyl Banners
ZONE 2 Front Windows
Good for Informational, Aspirational of Motivational Signage
First contact people have with the store
Should apply to the Two Second Rule for viewing
SIGNAGE OPTIONS:
Invisa-view
Gotcha
Vinyl Banners
ZONE 3 Merchandise Counters
Easiest to get Retailer to commit to
Easiest to be put up and taken down
Can be hard to stand out
SIGNAGE OPTIONS:
ZONE 4 Sight Lines
Can be used to reinforce other zones
Helps people navigate through store
Mostly Short Term
SIGNAGE OPTIONS:
ZONE 5 Cash Wrap
Can be used to reinforce other zones
Good for lengthy informational signage
SIGNAGE OPTIONS:
ZONE 6 Floor
Branding in the Decompression Area
(between inside and outside)
Easily augement the interior of the store
SIGNAGE OPTIONS:
ZONE 7 Hi & Bye
First and Last Impression of the store
Good for Directional and Informational Signage
Should be updated often
SIGNAGE OPTIONS:
BannerStands
Invisa-view
Vinyl
